Ignacio Aguirre Franco is the Chief Marketing Officer at Bitget. As a marketing leader, he arrived in cryptospace from the world of code. With more than fifteen years of experience across technology, fintech, and blockchain, he blends technical fluency with strategic vision to drive growth and innovation.

Before joining Bitget, Ignacio held senior marketing roles at Adobe, SAP, Scorechain, and Xapo Bank, where he expanded global channels, boosted user acquisition, and strengthened brand visibility across competitive blockchain markets. Known for his developer-first mindset, he builds campaigns that balance creativity with precision, delivering sustainable growth in a space where attention is fleeting and hype fades fast.

Ignacio’s passion lies at the intersection of CeFi, DeFi, and TradFi, where he continues to help bridge these domains and advance the vision of a truly Universal Exchange (UEX).